>> Cutting Through the Business
Here you will find the main listing for all of the Wrestle Press's "Cutting Through the Business" features where
Wrestle Press Staff takes wrestling related press releases or news bytes and breaks down the "company
language" to find out what is really being said. Commentary and opinions are also offered within the "business."
Last Update: Monday, September 27, 2004.
>> Index of Cutting Through the Business
- WWE WrestleMania Tickets Sell Out in Under One Minute.
By: James Caldwell, The Wrestle Press, Monday, September 27, 2004.
Sample: All available seats for WrestleMania 21 were sold in less than one minute on Saturday, Sept. 25, setting
records for the fastest ticket sell-out in STAPLES Center and World Wrestling Entertainment history.

- The WWE's Lack of Commitment to Babyface Stars is Hurting Business.
By: James Caldwell, The Wrestle Press, Friday, September 17, 2004.
Inside: James Caldwell analyzes how the lack of focus placed on rising babyface stars hurts the fan appeal now
and in the future for when the next batch of stars appears. James breaks down the alarming trend on Raw and
how the WWE needs to address the issue.

- Breakdown Down WWE's Australian Tour Revenue Figures.
By: James Caldwell, The Wrestle Press, Wednesday, September 8, 2004.
Inside: James Caldwell cuts through the business of reporting inflated international tour figures. If these numbers
are actually accurate, it has to mean a new WWE International Promotion is in the works. Or else, WWE is really
overshooting these figures.

- Breaking Down WWE's 1st Quarter Earnings Report.
By: James Caldwell, The Wrestle Press, Friday, August 27, 2004. Part of the Weekend Edition (8/27).
Inside: James Caldwell breaks down the WWE's 1st quarter report to find the "State of the WWE." Poor domestic
figures highlighting a glaring weakness in the WWE's core competency of starpower. A lack of new, fresh stars
means less people tuning in, less people attending shows, and less people driving merchandise revenues.

- WWE Announces the Next Installment of Tough Enough.
By: James Caldwell, The Wrestle Press, Tuesday, August 24, 2004
Inside: James takes a look at WWE's Press Release announcing a new edition of Tough Enough, this time to be
held on Smackdown. The search will be on for the next WWE Superstar. James breaks down the business inside
the release to find out what is really going on and why the WWE is completely off base with this contest.

- Notes from WWE's Conference Call Report for 1st Quarter, Fiscal Year 2005.
By: James Caldwell, The Wrestle Press, Monday, August 23, 2004
Inside: WWE reported increased Revenue through more buyrates from two additional PPV's. Houseshow
attendance continues to be flat domestically while an International Expansion should increase revenue from to
offset domestic downturns.

- Breaking Down TNA's New Business Plan.
By: James Caldwell, The Wrestle Press, Saturday, August 21, 2004
Inside: James breaks down TNA's press release which explained the change in company structure to one
monthly PPV from the original weekly PPV set up. James breaks down all the language inside the press release
and issues an opinion on how the company needs to change its mentality first.

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